Marketing Consulting

Energizing existing markets and opening new ones!

For the launch of a new and innovative product, we created a scientific advisory board including early adopters in order to launch a peer-to-peer based marketing effort. Our goal was to fill all information channels serving this market with positive messages from the experts, thought leaders and trend setters in this market.

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Bringing a new technical product to market is quite difficult, requiring multiple approvals from a wide variety of stakeholders in the acquisitions  process. We fielded awareness and perception surveys of all stakeholders and charted a path to demonstrate that the new product filled a well-defined need and could achieve a rapid ROI.

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This effort turned the new product into a $100 million device in just few years after launch!

MRNA firmly believes in peer-to-peer advocacy and persuasion. We've recruit Key Opinion Leaders within communities to disseminate key messages and to build markets in medical diagnostics, surgical implants, imaging technologies, research tools,  financial services and other markets.